Nescafé Basement

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Nescafé Basement is a Pakistani music television series which features live studio-recorded music performances by underground artists. The show is produced by the Nescafé. The artists are recruited and mentored by Xulfi, who is also the music producer of the show. The first song released from Nescafé Basement was a cover of Sajjad Ali's "Larri Adda".

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Season 1

In September 2012, the brand went around college campuses looking for young, exceptionally talented, but unknown musicians who could sing and play a variety of instruments. The 15 best musicians were then mentored by Zulfi from the band Call.

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Season 2

Out of 1,253 young artists who auditioned this time (compared to only 98 last season), Xulfi selected 19. (14 selected last season) from major cities across the country. Nescafe Basement 2 has eight weekly episodes, each showcasing two songs with behind-the-scenes documentaries which highlight the journey of hidden musical prodigies. Apart from television broadcasts, the show will also have a digital component that includes their website, Facebook page and Twitter.

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Awards

• Winner in Hot Beverages - PAS Awards 2013
• Most Magnetic Branded Content - Maxus Magnets Award 2013

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See also

• Music of Pakistan
• Coke Studio
• Uth Records
• Nescafé

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References

• Rafay Mahmood (5 November 2013). "Verdict on Nescafé Basement: Promising but non-experimental". The Express Tribune. Retrieved 13 January 2014. 
• Sameen Hassan (5 January 2014). "Nescafe Basement: Redefining Music & Creating Wonders!". The Nation. Retrieved 13 January 2014. 
• Adil Iqbal (14 November 2013). "Coke Studio vs Nescafe Basement - is there a winner?". The Express Tribune BLOGS. Retrieved 13 January 2014. 
• "Coke Studio vs Nescafe Basement vs Pakistan Idol: Battle of the Brands". brandsynario. Sami Iqbal. Archived from the original on 13 January 2014. Retrieved 13 January 2014. 
• "Nescafe Basement, unsung show". DAWN.com. 29 December 2013. Retrieved 13 January 2014. 
• "Nescafe Basement scores big over Coke Studio". DOSEOFME. Umair Khan. Retrieved 14 January 2014. 

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External links

• Official website
• Nescafé Basement on Facebook
• Nescafé Basement on Twitter
• Nescafé Basement on SoundCloud
• Nescafé Basement's channel on Vimeo

Source of article : Wikipedia